Brand Positioning In a Nutshell is a practical, do-it-yourself guide to unlocking the ideal positioning for any brand. It is designed to be used in conjunction with the Brand Positioning In A Nutshell workbook, a writeable pdf.
The book provides a clear, pragmatic overview of the theory of brand positioning then guides the reader through the process of developing a brand positioning.
That work is captured in a logical, sequential process in the workbook, culminating in a powerful brand positioning that will take your product or service to the next level.
Tutorial Package if you decide you want help.
While Brand Positioning In A Nutshell and its companion workbook are designed to give the reader everything they need to know to develop a brand positioning, some people prefer to have the support and guidance of an expert along the way.
If you decide you want that additional support, Bryce Ott personally offers a tutorial package that includes review and feedback of your work at 5 key milestone points in the process, via email and phone.
You submit your work to-date by saving the work you’ve done in your workbook as a pdf and emailing it to Bryce. He reviews it and provides feedback via email then discusses with you via phone, skype, etc.
This is a very cost-effective way of getting the extra benefit of Bryce’s 30-plus years of experience without hiring him to do the work for you.