Bryce’s career has spanned 2 continents and 3 decades. After earning an MBA in Marketing and International Business from New York University in 1981, the first major phase of Bryce’s career was in account management at some of the major global advertising agencies, where he worked on a wide variety of categories and businesses.

Bryce moved from New York to Melbourne in 1992 for a ‘1–2 year assignment’ and never went back. He’s been an Australian citizen since 2007.

Brand Strategy has become Bryce’s focus, which prompted him to create Nutshell Brand Consultancy in 2007 as an independent Brand Strategist. Nutshell’s mission is to help clients achieve clarity and consensus around the vision and objectives for their brand, so that all plans and activities are executed in a way that is consistent with the agreed vision for the business.